InOpinia Blog

Insights on Market Research, Qualitative Analysis, and AI Technology

AI Analysis of Large Qual Datasets: How Big is Too Big for Reliable Qualitative Insights?
April 30, 2025 AI & Research

AI Analysis of Large Qual Datasets: How Big is Too Big for Reliable Qualitative Insights?

An exploration of practical limits of context windows in qualitative market research

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Expanding Horizons: Large Context Windows and Enhanced AI Capabilities in Research
April 23, 2025 AI & Research

Expanding Horizons: Large Context Windows and Enhanced AI Capabilities in Research

Expanded LLM context windows enable coherent analysis of entire transcripts or multiple sessions, overcoming fragmentation and unlocking deeper insights in qualitative research.

Qualitative Research in the Age of AI: A series exploring AI for Qualitative Market Research
April 15, 2025 AI & Research

Qualitative Research in the Age of AI: A series exploring AI for Qualitative Market Research

Introductory post to the AI in Research series. Exploring AI's role in augmenting qualitative research, focusing on potential beyond hype and human skills.