The IO Platform
The software suite to accelerate qualitative marketing research. Flexible tools that adapt to your company's needs.
Input
Apps for collecting data from all type of qualitative research sources
With our Meeting Apps enjoy real time transcriptions which will help you take faster and more accurate notes
IO Transcription app speeds up transcribing and synchronizes text with the recording
Comprehensive analytics, real-time updates, gamification, engaging activities, structured tasks, chats, videoconferences, forums, surveys...
Conduct Interviews and Focus Groups online, create notes during the meetings and get real-time transcriptions
Analysis
Structure the data, identify patterns and connections - with IO you can get faster to the insights
Combine filters to quickly get to any information you want. Search by topic, by population... you can define as many criteria as you need
Accelerate searching in the recordings. In IO, transcriptions and notes are synchronized with the media. Click on a word and it will play from that moment
IO helps you save time when coding the data. It automatically classifies the verbatims by predefined terms and offers tools for advanced analysis
Easily compare the data and extract insights faster. Use any criteria: population, parts of the interviews and focus groups...
Output
The final step: IO helps you impress your clients maximizing the value they get from the analysis
After the coding is done, the application will generate a structured report with the most relevant verbatims and insights
IO helps you create engaging visuals and analytics for reports. From traditional statistics to sentiment analysis, tf-idf...
We help you to create innnovative presentations that will impress your client. Websites, video hosting, custom presentations...
Combine insights from Traditional and Online studies and analyze them together. Create traditional studies from online studies and vice-versa
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